Michelle co-leads the ArentFox Schiff Media & Entertainment industry team, which advises some of the world’s top movie studios, television producers and broadcasters, music services, and a range of multimedia developers and publishers.

Michelle is also a thought leader in Digital Rights Creation – the expansion of established and emerging brands in existing and developing mediums such as the metaverse and Web 3.0. She works with CEOs and senior executives – particularly from companies operating in the media and entertainment, consumer products, and software industries – to develop dynamic global brand and content strategies. Michelle is nationally ranked and recognized by numerous organizations for her work with intellectual property owners to establish, expand, and optimize brands and plan for content development, as well as enforce and protect these assets.

For IP owners and content creators, Michelle negotiates licensing, distribution, and development agreements and structures guidelines and internal policies to govern the creation and use of IP, social media activity, user-generated content, and personal data. She guides the sale and acquisition of international IP rights, runs IP audits, and builds and manages trademark and copyright portfolios. She protects these IP rights with a robust and international policing and enforcement practice.

Regarding digital assets (including NFTs), Michelle’s work focuses on counseling clients on digital content, trade secrets, technology, and privacy/data. In these instances, she evaluates and guides internal and external policies and procedures on the use, development, and distribution of content, as well as the collection, use, transfer, maintenance, and protection of privacy and data. Michelle knows how industries are taking advantage of IP owners’ rights on multimedia platforms and in the metaverse